Z-CARD

WATERLOO NSW · +61 2 9318 0900

EST. 1992 · HELLO@ZCARD.COM.AU

The original folded pocket-media format

Print that
people keep.

Thirty years. Two and a half billion cards. Australia's original Z-CARD, made in Waterloo and trusted by the names everyone knows.

Get a quote →See it unfold

01 — The format

One sheet. Folded to fit a pocket.

Z
Z-CARD

It arrives credit-card small. Passport size at most. It fits where a brochure never could.

Then it opens. A full sheet of content, engineered to fold flat again and be kept. 95% of people keep theirs.

A person reading an open Z-CARD in a cafe

02 — Why it works

2.5B
Cards produced in Australia
95%
Of people keep their Z-CARD

03 — The range

Four folds, one idea. Choose the shape that suits the campaign and we will engineer the rest.

Z-CARD fold

Z-CARD

The Original

01

The one people keep. A full sheet folded into a rigid credit-card or passport cover.

C-Fold fold

C-Fold

The Concertina

02

Six or eight panels, concertina folded. Vouchers, product guides, support banners.

K-Fold fold

K-Fold

The Magnetic

03

A magnetic close that snaps shut. Premium feel for launches and events.

Book Fold fold

Book Fold

The Reader

04

Booklet-style for longer stories, when there is more to say.

The receipts

2.5B
Cards produced in Australia
95%
Of people keep their Z-CARD
30yr
Australian owned and made
100–10M
Units per run

Sony, HSBC, UNSW, the University of Melbourne, Destination NSW, the RSPCA and the Rugby World Cup have all put their campaigns in a Z-CARD. Thirty years of it, made in Sydney.

A few of the names

See all clients →
Sony
Sony
Product launchesPassport size
01
UNSW
UNSW
Campus guides10-panel Z-CARD
02
Destination NSW
Destination NSW
Visitor mapsPocket fold
03
RSPCA
RSPCA
Donor appealsDirect mail
04

05 — Where it works

Explore sectors →
Sport
01

Sport

Membership guides, event programmes, stadium maps.

Education
02

Education

Open days, campus maps and orientation guides.

Finance
03

Finance

Product guides and compliance, pocket sized.

Charity
04

Charity

Donor and volunteer campaigns that get kept.

Retail
05

Retail

Lookbooks, promotions and on-pack extras.

Tourism
06

Tourism

Destination guides visitors carry all trip.

04 — See it before you print

Drop in your artwork. Watch it become a Z-CARD.

Upload a flyer, a map or a menu and preview it folded down to pocket size. The fastest way to feel why people keep them.

01
02
03
04
Live preview

Your artwork

Or try a sample

FoldedOpen

Move your cursor over the card to tilt it. Toggle to fold your artwork down to pocket size. A working preview turns a quote request into a five-minute experience.

05 — PocketMedia® Agency

Print production

In-house since 1992. If it is print, we make it.

Graphic design

Brief to delivery, handled by our studio.

Video brochures

Print combined with a screen, audio and touch.

Mobile solutions

Your artwork replicated as an interactive digital card.

Direct mail & SMS

Into the hand or the inbox. 98% open on SMS.

Bridge tech

QR, AR, RFID and NFC linking print to digital.

Enhancements

Custom covers, luxury finishes, personalisation.

Distribution

Display boxes, stands, lanyards, travel wallets.

A cyclist reading an open Z-CARD city map on the Sydney Harbour Bridge

Start something

Send the brief and we will come back with a format, a size and a price. Runs from one hundred to ten million.

Get a quote →+61 2 9318 0900

Waterloo NSW · Same-week quotes